16 May 2013 07:30
The many faces of Singa the Courtesy Lion

A look back at the different faces of one of Singapore's national icons

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Photos from Courtesy Campaign clip courtesy of the Singapore Kindness Movement

One of Singapore’s national icons, Singa the Courtesy Lion, has called it quits.

Singa, who has been the face of Singapore's courtesy campaigns for more than 30 years, said it is "too tired to continue facing an increasingly angry and disagreeable society".

“I need a long break and you could probably use a break from me too. No one likes being nagged at, even if it's about being kind and gracious,” wrote Singa in its resignation letter posted on the Singapore Kindness Movement website on May 15.

First unveiled in 1982, Singa was introduced to the public to add an element of fun to the National Courtesy Campaign. It represented the ideal courteous Singaporean - warm and friendly

The lovable lion soon became a familiar face on posters, badges and plush toys. He even made appearances in advertising campaigns.

Singa was launched again in 2009 and was adopted as the official mascot of the Singapore Kindness Movement. He swapped his red shirt for a white one with a heart - which symbolises love for fellow man - and green pants.

Since 2010, life-size Singas have been dotted around Singapore to bring the courtesy message closer to the people.

Here’s a look back at the different faces of Singa.


Singa the Courtesy Lion: I quit!

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