Channel NewsAsia
Updated: 01/13/2014 22:00 | By Channel NewsAsia

Traditional travel agencies building online presence to tackle competitors

Traditional travel agencies building online presence to tackle competitors


Traditional travel agencies building online presence to tackle competitors

SINGAPORE: With more people going online to book travel services, traditional travel agencies are also taking steps to build an online presence.

ZUJI, a leading online travel agency in Singapore, has more than 650,000 users each month.

It said Singaporeans are getting more comfortable in doing their travel bookings online.

ZUJI has also seen an increase of users over the age of 50.

The National Association of Travel Agents Singapore is helping traditional travel agencies to leverage technology to grow their business.

It conducts regular seminars on online issues.

Dynasty Travel has invested more than S$1 million over the last two years to develop its online presence and a mobile app.

This has attracted more young customers, and helped to boost revenue by about 25 per cent.

Alicia Seah, director of marketing communications at Dynasty Travel, said: "There are more online suppliers, such as airlines and hotels going direct to the consumers. As a traditional travel agent, we hope that (we will be) providing the ease and convenience for the customers. However, we also have the personalised service to cater to travel needs of the consumers today." - CNA/gn

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