Updated: 04/09/2014 01:03

STB says promotional video could have been done better



Photo: YouTube screengrab

Photo: YouTube screengrab

The Singapore Tourism Board (STB) says aspects of a promotional video which went viral online and provoked strong reactions 'could have been done better.' 

The video, which features a couple visiting various landmarks and tourism sights in Singapore, was apparently taken offline less than two weeks after it was put up, but not before social media websites had replicated it and shared it on the internet, with many posting remarks making fun of it.

In a statement, STB said that the video was produced for the Philippines by Philippine network ABS-CBN, in an effort to customise content for this audience. 

It added that when shared on STB's Facebook page for the Philippines, the video attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive," STB added. 

The tourism board thanked members of the public for their feedback on the video.

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