Updated: 01/22/2014 20:09

Significant challenge for business to meet Gen Y expectations: survey

Significant challenge for business to meet Gen Y expectations: survey

A survey has found that business leaders face significant challenges if they're to meet the expectations of the Millenial Generation or Generation Y. 

The Deloitte Touche Tohmatsu survey revealed that across the globe, 70 per cent of tomorrow's future leaders might 'reject' what business as traditionally organized has to offer, preferring to work independently through digital means in the future. 

Millennials, who will comprise 75 per cent of the global workforce by 2025, want to work for organizations that foster innovative thinking, develop their skills, and wish to see them make a positive contribution to society. 

The study also reveals that Millennials believe businesses are not currently doing as much as they could to develop their leadership skills. 

While most Millennials (74 percent) believe business is having a positive impact on society by generating jobs (48 percent) and increasing prosperity (71 percent), they think business can do much more to address society's challenges such as resource scarcity (68 percent), climate change (65 percent) and income equality (64 percent). 

Additionally, half the Millennials surveyed want to work for a business with ethical practices. 

Millennials say government has the greatest potential to address society's biggest issues but are overwhelmingly failing to do so.

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