SIA to retro-fit existing fleet of 19 and offer premium economy class
Frequent travellers of Singapore Airlines now have another reason to cheer.
That's because the carrier will upgrade 19 of its existing planes with the latest seats and in-flight system.
And that's not all.
SIA will also introduce Premium Economy class in the second half of next year.
Seats with new backrest cushions, accompanied with side bolsters for better support.
An ergonomically-sculpted headrest cushion which improves neck support.
And the latest in-flight entertainment system with an intuitive user surface.
These are just some of the latest cabin products that Singapore Airlines will install in 19 of its existing fleet of Boeing 777-300ERs.
The airline says the US$325 million retro-fitting scheme will provide consistency across its entire 777-300ER fleet.
The first of the upgraded aircraft will operate in February next year with installation works on the rest to be completed by September 2016.
SIA Chief Execuctive Goh Choon Phong also announced that the airline will be introducing Premium Economy class in the second half of next year.
He says it'll first be available on the 777-300ER, followed by the A-380. And it'll eventually be rolled out on the A350.
When asked why SIA decided to offer premium economy, Executive Vice President of Commercial, Mak Swee Wah says it's the right time.
"I think the market has matured in premium economy. As for the planes we're talking about, again the market segments that favour this product are generally for those medium to longer haul segments where the markets exist, so that's why our initial plan will be to roll out this product on the medium to long haul planes."
SIA says it'll reveal more details in due course.
The premium economy class is already available on several carriers including Cathay Pacific, Qantas and British Airways.
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