NTUC FairPrice to give discount on housebrand products till year—end

SINGAPORE: Customers of NTUC FairPrice will enjoy the cooperative’s "Housebrand Discount" from National Day till the end of the year, in an effort to help them save on their grocery needs.

FairPrice said those holding the Plus! Visa and NTUC Plus! Visa cards will enjoy a 10 per cent discount while non—cardholders will enjoy a 5 per cent discount on over 500 FairPrice housebrand items.

FairPrice estimates the discounts will cost the co—operative some S$3.3 million over the five—month period.

It said though the Consumer Price Index (CPI) for food eased slightly for the first half of this year compared to last year, consumers can further stretch their dollar through the additional FairPrice Housebrand discount.

FairPrice housebrands are already on average at least 10 per cent cheaper than comparable national brands.

Explaining FairPrice’s decision to re—introduce the housebrand discount, NTUC FairPrice CEO Seah Kian Peng said: "FairPrice will continue to do our part to provide daily essentials that are affordably priced as we have done so through the years.

"It is our social mission to help moderate the cost of living and we hope the additional FairPrice housebrand discount will bring additional relief to both our members and our customers, especially those from the lower income households.

"We also hope this brings some additional cheer to all in Singapore as we celebrate our 47th birthday as one nation."

The FairPrice housebrand discount was first introduced in December 2007 during the economic recession as part of the "FairPrice Stretch Your Dollar" programme and has been reintroduced during periods of inflation over the past few years.

Over the years, FairPrice has given out over S$15.45 million in discounts through these initiatives to help consumers save on groceries.

— CNA/ck