Updated: 09/04/2014 01:37

NTUC Click and Collect

Photo: NTUC FairPrice

Photo: NTUC FairPrice

Supermarket chain, NTUC FairPrice, has added a new online shopping service - Click and Collect - to their suite of e-services. 

The new service allows shoppers to buy their groceries online and pick up the goods at any one of seven outlets island-wide. 

But shoppers 938LIVE spoke to have their reservations. 

Collection times start from 6pm - a clear sign that the new service is targeted at the working population. 

Here's NTUC FairPrice Chief Executive Officer Seah Kian Peng. 

"For this group, to them, time is precious. If you go to any store to buy, you'll spend a few hours, depending on your purchase. Time is precious to them, they have to park, take transport, spend one two hours."
But shoppers at a FairPrice Finest outlet at Zhongshan Park were still hesitant about coming on board. 

They felt that having to collect their purchases from a store defeated the purpose of online shopping. 

"The fact that I've to come down to pick it up, I think that's inconvenient. Cos if I've to shop online, I prefer the items to be delivered to my house. Maybe Tampines, Bedok, where there are a lot of people queuing, then that's a good idea. Save on queuing time. I personally like to handpick my own fresh produce. I think maybe waiving off the processing fee might make me use the service. And of course, increasing the variety of food. If it's for a particular party or event that I have, and I know exactly what are the things that I need, maybe I'll use it." 

-By Valerie Koh

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