North West CDC launches Facebook campaign to trade postings of kind acts for rice

North West Community Development Council has launched a campaign on Facebook that encourages kind acts. 

For every act of kindness posted on its Facebook page, 10kg of rice will be given to a low-income household. 

The postings can be about an act of kindness you witnessed, or a good deed you did and would like to share with others. 

More than 500 postings of kind acts have been made on the Facebook page so far. 

Minister for National Development Khaw Boon Wan launched the campaign with North West District Dr Teo Ho Pin earlier today at a community event. 

North West CDC hopes to collect 2,700 postings. 

If it hits that target, corporate partner Tong Seng Produce will donate 27,000 kg of rice. 

That's 10 kg of rice for each of the rental units in the district. 

North West District Mayor, Dr Teo Ho Pin, hopes that sharing acts of kindness will inspire others to follow suit. 

The campaign will end on 7 January 2013.

"I think it's important to share acts of kindness because it will help to encourage others to do more kind acts. You will find that there are many kind acts which a lot of people have done, and a lot of people can help from all these kind acts, and actually help us to promote or do these kind acts to others."