Updated: 12/26/2013 21:20

New Exemption Order for DNC Registry

New Exemption Order for DNC Registry

The Personal Data Protection Commission has introduced a new exemption order under the Do Not Call Registry. 

The order, which kicks in on the 2nd of January, will allow organisations to send text or fax messages on related products and services to customers with whom they have an on-going relationship with. 

Customers though, can opt out from such messaging services. 

They can do so using the same medium by which the message is received. 

The Commission says under this new exemption, a bank or credit card company would be able to send its existing credit card holders telemarketing messages such as rewards programme for bank card holders. 

It notes that some consumers may wish to continue receiving such information in a minimally intrusive manner, such as via text or fax messages.
Addtionally, the Commission stresses that this new exemption order does not apply to voice calls. 

Organisations looking to make telemarketing calls are still required to check against the DNC Registry before doing so. 

Organisations and consumers can also now refer to a set of advisory guidelines to better understand the requirements of the Do Not Call Registry.

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