More people are going online to get their news, information and entertainment
Nielsen's latest Media Index Report shows an upswing in digital media consumption.
On an average monthly basis more than four in 10 (42.7%) aged 15 and above have watched videos, movies or television programs online up 2.3 percentage points from last year.
More than a third (35.7%) have also accessed news and current affairs and read e-newspapers online up 4.3 percentage points from last year.
Almost nine in 10 television viewers (89.9%, down 1.7 ) continue to tune in to Terrestrial TV Channels based on average weekly viewing.
Channel 8 continues to have the highest weekly reach among terrestrial channels (62.3%) despite falling slightly a slight dip of 3.2 percentage points.
Channel 5 reaches more than half (54.2% down 2.3 percentage points ) of the general population.
Channel U maintained stable weekly viewership at 48 percent while Channel News Asia reached 36.6 percent, down slightly (-3.1 percentage points).
Reach of niche special interest and vernacular channel OKTO, which focuses on kids and lifestyle/arts related programming, declined marginally to 16.2 percent ,down 3.3 percentage points. Suria and Vasantham maintained reach of 11.5 percent and 9.4 percent respectively.
TODAY grew its readership of hardcopy and digital (+1.9% points) to 18.1 percent.
The free print edition of TODAY reached 16.8 percent on an average daily basis (+1.6% points) while the digital edition reached 1.9% (+0.5% points).
With greater consumption of digital content, internet usage in general is on the rise.
Daily internet usage grew 4.3 percentage points to hit 66.6 percent.
Monthly usage went up 2.5 percentage points to 71.8 percent.
The Nielsen Media Index Report was conducted between July 2011 to June 2012 and surveyed more than 4600 (4,662 ) of the Singapore population aged 15 and above on their media consumption.
In another Nielsen survey, radio listenership remained steady over the past year with the majority of adults (93%) tuning in to listen to the radio on a weekly basis.
More than nine in 10 listeners still tune in via traditional source, a FM receiver.
Class95FM ( 22 % ) remains the top English station while Y.E.S 93.3FM (23%) remained top among Chinese stations.
Among other language stations, Warna 94.2FM registered 10 percent listenership, Oli 96.8FM 6 percent and Expat Radio 96.3XFM four percent.
Nielsen's Radio Diary Survey is an annual study of radio listening habits.
The latest study was conducted from March to May 2012 and involved 2,029 people .
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