More consumers shopping online this festive season

SINGAPORE : More shoppers are going online this festive season.

Some retailers have seen a jump in their online sales figures this year, compared to last year.

Supermarket chain FairPrice said its online sales shot up 40 per cent this festive period over last year’s.

Meanwhile, its shop—front sales figures for the period climbed just 10 per cent.

Customers can buy items like frozen turkey, wine and hampers online.

FairPrice has also expanded the products available online this year to about 4,500.

That is 30 per cent more than the online offering last year.

Other retailers are also banking on online sales.

COURTS set up an online store three years ago. During this festive period, it saw a jump of 150 per cent in sales, compared to last year.

Tim Luce, country director of COURTS, said: "It is not just about sales on the online business, it is about the multi—channel strategy.

"It is about ensuring all the touch points are covered for where our customers want to shop. So whether they shop from home or in the store, that is okay."

— CNA/ms