Channel NewsAsia
Updated: 05/03/2013 20:02 | By Channel NewsAsia

Moove over, the "Happy Cows" are back

Moove over, the "Happy Cows" are back


Moove over, the "Happy Cows" are back

SINGAPORE: The "Happy Cows" are back -- this time with "Happy Hearts" too, and all for a good cause.

Coined the Moove cows, the wooden cut-outs (which are made of recycled plywood and printed using eco-solvent ink) -- each carrying a red heart on its back -- will graze Singapore landscapes from Friday till May 26.

It is all part of a campaign aimed at celebrating Singapore as a "City in a Garden", as well as to promote graciousness and kindness.

The campaign is organised by Moove Media, the advertising arm of ComfortDelGro, which has teamed up with the National Parks Board (NParks) to launch "Happy Cows, Happy Hearts".

The 600 cows will be displayed alongside over 1,000 30-inch wide red hearts made up of fiberglass at about 50 locations including Raffles Place, Orchard Road, Esplanade - Theatres on the Bay, Fort Canning, Braddell and Sengkang.

Moove cows made their debut in 2005, and about 6,000 cows have since grazed the landscapes.

Mrs Jayne Kwek, CEO of Moove Media, said: "We wanted our cows and the hearts to draw the public's attention to the fact that Singapore has, in just 50 years, developed into a City in the Garden as it is today. The hearts further symbolise the need to care not just for the environment, but for everyone around us through acts of kindness."

Mr Kong Yit San, Assistant CEO of the Park Management and Lifestyle Cluster at NParks, said: "We are happy to partner Moove Media in commemorating 50 Years of Greening Singapore this year. As we look back at how far we have come in greening Singapore, it is also important for us to sustain this effort for the benefit of our future generations.

"We hope the eye-catching cows and hearts on the grass and trees will remind everyone to care for our environment as well as the people and things around us."

Members of the public could buy a cow or a heart at S$250 each. The price includes delivery.

All proceeds raised through this campaign will go towards the ComfortDelGro or Lions Befrienders' Home Improvement Fund, which serves to improve the living conditions of the elderly living in one-room flats.  - CNA/ac

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