Updated: 04/04/2014 00:14

MDA to call for tender for national database by September

MDA to call for tender for national database by September

The Media Development Authority or MDA will be calling a tender by September for a new national database that measures media consumption patterns.

Its Chief Executive Officer Koh Lin-Net says this will give the industry "proper feedback" on audience behavioral patterns. 

The national database could include viewership statistics from free-to-air broadcaster, MediaCorp, as well as pay-TV operators Singtel and Starhub. 

MDA says it will provide a common consumption currency for content carriers and creators to better understand whether, where and how their productions are reaching and engaging local audiences. 

Data can also be further broken down to provide even more valuable market insights. 

Currently, such data is being compiled by individual broadcasters, for internal use. 

As work on the national database takes off, the MDA will first collaborate with local broadcasters to develop specifications for the measurement of such data. 

The tender is spected to be awarded by the end of the year. 

Data is expected to be ready for use by January 2016.

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