SINGAPORE: Raising awareness for quality products made in Singapore, by Singaporeans.
That's what a group of university students is hoping to promote during a showcase at the National Design Centre.
Gerald Shen and his wife started making pocket squares and neckties because he couldn't find suitable ones on the market.
What started as a hobby has since become a full-fledged business.
Mr Shen's Vanda Fine Clothing is one of 14 businesses showcasing their wares at the Made in SG Market.
He did not have sales figures offhand, but said it was a viable business. Besides him and his wife, he has just one more employee.
The business operates mostly online, but customers can purchase items from its workshop located in the east.
Wong Jing Ying, organiser of Made in SG Market, said: "We organised the Made in SG Market to get people more acquainted and familiar with made-in-Singapore products and the made-in-Singapore brand. People may not know, but made-in-Singapore products are actually as good and as high-quality as those overseas."
The Made in SG Market was organised by Ms Wong and three other partners from Nanyang Technological University (NTU).
It required minimal out-of-pocket expenses, thanks to a S$3,000 grant from the National Youth Council that supports youth-initiated projects.
They were also sponsored by events companies, and the National Design Centre which offered its floorspace for free.
Jeffrey Ho, executive director of DesignSingapore Council at the Ministry of Communications and Information, said: "We are very interested in having Singaporeans create their own intellectual property, in terms of design and in terms of its making.
"Craft-making, the maker movement, and design all come hand in hand. But the important thing now is, of course, good quality. It's hand-made, and it has to have good design."
The Made in SG Market will end on Sunday.
It's targeting 700 shoppers by the time it closes its doors at 7pm on Sunday.
If successful, Made in SG Market could be expanded to take place twice a year. - CNA/ir
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