SINGAPORE: Four home-grown brand names have made it to the list of top 20 companies that professionals in Singapore most want to work for.
SingTel led the group of four home-grown companies, including DBS Bank, NCS Group, and OCBC Bank, in securing places in the Top 20 Most InDemand Employer list for Singapore.
SingTel ranked 12th, while OCBC Bank ranked 19th, on the list revealed on Tuesday by global professional internet network LinkedIn.
Within this list, IBM (which took the top ranking position), Microsoft, and Accenture were the top three Most InDemand Employers in the eyes of professionals in Singapore.
LinkedIn said the list showed that professionals in Singapore think technology is hot, since companies in the internet and IT industries dominated the rankings and took the top spots. Financial services came a close second, with eight banks making up nearly half of the 20 companies in the list.
LinkedIn said this is perhaps not surprising, given Singapore's status as a financial services hub in the region.
Within this group, Standard Chartered Bank topped the list, followed by Citi, Barclays Investment Bank, Deutsche Bank and DBS Bank.
Professionals in Singapore also seem to have their own idea of who is an attractive employer. That is because only five companies -- Microsoft, Accenture, Google, Apple, and Procter & Gamble -- on Singapore's list overlapped with the global top 20 list released in the fourth quarter of 2012.
It would appear that local professionals prefer big companies -- none of the companies on Singapore's Top 20 list have less than 8,000 employees each.
According to information from LinkedIn, strong employer brands can halve a company's cost per hire and companies with stronger employer brands have a 28 per cent lower turnover rate than companies with weaker employer brands.
The list of Top 20 Most InDemand Employers for Singapore was derived by analysing interactions between members, and the more than 1,000 companies on LinkedIn globally that had at least 30 Singapore-based employees who are LinkedIn members.
This was then cross-referenced with thousands of survey responses, to pinpoint the specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing employee profiles, visiting company and career pages, and following companies.
For the sake of objectivity, LinkedIn was excluded from the rankings. - CNA/ac
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