Updated: 03/13/2014 02:20

Food advertising guidelines

Food advertising guidelines

Guidelines restricting advertising of unhealthy food and drinks will come into effect next January. 

This was announced by Parliamentary Secretary for Health Muhammad Faishal Ibrahim during the Committee of Supply debate. 

"We are working together with stakeholders from the media, advertising, retail and food industries, and our partners in the Advertising Standards Authority of Singapore to draft guidelines to restrict advertising of food and beverages high in fat, sugar and salt to children."

These guidelines will be incorporated into the Singapore Code of Advertising Practice for the industry to regulate itself. 

Following earlier consultations, food and media outlets have decided on a four-month grace period from September to December. 

This will allow them to ease into the requirements. 

Meanwhile, a set of uniform nutrient criteria covering both packaged food and food services is being developed. 

The criteria works as a framework, used to determine the types of food and drinks which can be advertised to children 

It'll be ready by September.

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