Festive cheer for online shopping sites

SINGAPORE: More shoppers are buying online during the festive period due to its convenience and wide range of products.

Many have skipped the trip to the malls and avoided the crowds by visiting web stores.

One online bookshop said sales for 2012 jumped by about 40 per cent, compared with the year before.

Its customers are mainly between 30 and 50 years old. It also has a mobile application. Customers need only scan bar codes on books to check the price on the web store.

The store has also introduced electronic gift vouchers.

Group—buying websites are also enjoying brisk business.

Customers visit the websites to buy coupons which will be redeemed for items at the store.

One site — Groupon — said its sales increased by about 30 per cent during the festive period and more than 2,000 people go to its shop every day.

Its best—selling items include electronics and branded accessories.

Groupon’s chief operating officer Adrian Tan said: "We’ve increased the manpower by 40 per cent and at the same time, we extended the operating hours from 7.30pm to 8.30pm now. This is to cope with the increased crowd and increased number of people redeeming items."

— CNA/fa