SINGAPORE: Singapore’s leading media company, MediaCorp, will be producing a new TV programme for pre—schoolers in four languages.
Riding on the popularity of the hit children show of the 80s of the same name, Mat Yoyo will now have separate versions in English, Mandarin, Malay and Tamil.
This is the first time a MediaCorp programme will be produced across all four language channels.
Mat Yoyo will be telecast over MediaCorp’s Okto, Channel 8, Suria and Vasantham channels.
Designed as an info—educational series, Mat Yoyo aims to encourage children’s inquisitiveness and imagination through creative learning.
MediaCorp’s Deputy CEO, Mr Chang Long Jong, said: "Learning through creative arts has been known to be very effective for children. We hope to leverage on our strength in this area to create a wholesome product, infused with local values and flavour that will complement the parents’ desire for their children’s development."
A total of 50 episodes will be produced in four languages by MediaCorp Eaglevision.
Ms Sabariah Ramilan, vice president of Eaglevision, said: "We are very excited to revive and rebrand this iconic children’s series. Some of us in the production team were privileged to be part of the production team for the original series in the 80s.
"With updated elements meant to appeal to today’s Net—savvy children, we hope that Mat Yoyo will establish itself as a strong Singapore brand for children to identify with."
Supported by the Media Development Authority of Singapore, Mat Yoyo debuts on January 1 next year, every Sunday on Suria. This will be followed by a daily telecast on weekdays in March 2012 on Okto, a weekly telecast from April 2012 on Channel 8 and a weekly telecast from June on Vasantham.
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