SINGAPORE: The 2012 Edelman Trust Barometer has found that 65 per cent of the informed public in Singapore trust the media —— an increase from 59 per cent in 2011.
The Barometer measures trust in four key institutions —— the government, business, media, and non—governmental organisations.
Communications and Information Minister Yaacob Ibrahim listed the Barometer’s findings in response to a parliamentary question on whether the government had exercised any control or influence over the media during the Hougang by—election campaign in May 2012.
Dr Yaacob said it is in the interest of the media to exercise professional integrity in reporting, more so in the Internet age when people have access to diverse sources of information.
He added that it is critical that the media ensure that its coverage is fair, objective and credible.
Dr Yaacob said the strength of the Singapore media lies in being credible, fair and objective in reporting, and this attribute must be maintained to stay relevant in an increasingly competitive media environment.
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