30 finalists vie to be Singapore’s most loved TV and radio ads

SINGAPORE : Thirty finalists will vie to be Singapore’s most loved television and radio commercials of 2012.

They have been shortlisted for the Top 20 local/international television commercials and the Top 10 radio advertisements of The Laurels 2013.

The TV advertisements include WorkRight by the CPF Board and Ministry of Manpower, Army Ops Diary by the Singapore Armed Forces, Ah Ma by the Ministry of Social and Family Development, and eCO by Far East Organization.

Among the shortlisted commercials for radio are Tiger Hour by Asia Pacific Breweries (Singapore), Turn Your Luck Around by the National Council of Problem Gambling, and The Guru/Enlightenment by UOB Cards.

MediaCorp, which is organising The Laurels, said the public can vote for their favourite advertisements between January 19 and March 10.

They can do so at The Laurels

website

or

Facebook page

.

They also stand to win the top prize of S$10,000.

The results will be announced at a gala awards dinner on March 22.

Close to 350 television commercials and 100 radio advertisements were submitted for The Laurels 2013 awards.

About 200 respondents took part in an auditorium survey conducted by Media Research Consultants to select the finalists.

The top 10 local (Singapore/Malaysia) television commercials (by advertiser name in alphabetical order) are:

L1 CPF Board and Ministry of Manpower — WorkRight

L2 Far East Organization — eCO

L3 Kraft Foods Singapore Pte Ltd/Cadbury — Balcony Love

L4 M1 Limited — Friendly Telco

L5 Singapore Armed Forces, Army Recruitment Centre — Army Ops Diary

L6 Ministry of Social and Family Development — Ah Ma

L7 Ministry of Social and Family Development — Empowered. To Change Lives

L8 NTUC Income Insurance Co—operative Limited — Market

L9 Sealy Asia (S) Pte Ltd — Drenched Shopper

L10 Workplace Safety and Health Council — Assumptions

The top 10 international television commercials (by advertiser name in alphabetical order) are:

G1 Asia Pacific Breweries (Singapore) Pte Ltd/Heineken — The Express

G2 GlaxoSmithKline/Ribena — Garden (Summer Time)

G3 Groupe Seb/Tefal — Rice Cooker

G4 Korean Tourism Organization — Touch Korea

G5 Kraft Foods Singapore Pte Ltd/Oreo — Oreo Anthem

G6 Mars South East Asia/Snickers — You’re Not You When You’re Hungry

G7 Nikon Singapore Pte Ltd — Coolpix P310

G8 Unilever Singapore Pte Ltd/Walls Cornetto — Teddy Bear

G9 Volkswagen Singapore/Volkswagen Beetle — Re—incarnation

G10 Volkswagen Singapore/Volkswagen Tiguan — Duel

The top 10 radio commercials (by advertiser name in alphabetical order) are:

R1 Agency for Integrated Care — Community Health Assist Scheme

R2 Asia Pacific Breweries (Singapore) Pte Ltd/Tiger Beer — Tiger Hour

R3 CIMB Bank Singapore — Million Dollar Draw

R4 Jade E—services Pte Ltd/Zalora Singapore — Spelling Bee

R5 Ministry of Social and Family Development — Song

R6 National Council of Problem Gambling — Turn Your Luck Around

R7 Singapore Workforce Development Agency — Construction

R8 UOB Cards — The Guru/Enlightenment

R9 Volkswagen Singapore/Volkswagen CC — Style/First Impressions

R10 Wearnes Automotive/Volvo XC90 — Holiday

— CNA/ms