Thais to get bigger anti-smoking warnings on cigarette packs
Thai anti-smoking campaigners throw a giant model of a cigarette off a balcony during a campaign for an upcoming 'Anti-smoking day' in Bangkok on May 29, 2009 - by Pornchai Kittiwongsakul
The warnings -- featuring gruesome photographs of smoking-related ailments -- will increase from 55 to 85 percent of the surface of both sides of every cigarette packet, according to the kingdom's Ministry of Public Health.
"The law enforces the enlarging of warnings on cigarette packs to 85 percent -- effective from today onwards," the ministry said on its website.
The ministry said it believes "protecting the health of people is important", adding it had received a letter from Thailand's Administrative Court on Thursday allowing it to proceed with the new rules.
Last year tobacco giant Philip Morris was among leading cigarette firms to challenge the ministry's move in the court, prompting the suspension of the plan.
But the ruling means bigger warnings will soon be have to be displayed on packets.
"Every manufacturer and importer of cigarettes has to follow the law," the statement added.
The tobacco lobby has systematically tried to block laws curbing advertising or raising taxes on cigarettes, but more and more countries are adopting the approach.
The World Health Organisation has accused the tobacco industry of deploying legions of lobbyists to block packaging changes.