Updated: 06/11/2014 19:06 | By Agence France-Presse

China's Alibaba opens US shopping website

China's e-commerce giant Alibaba launched an American shopping website Wednesday called 11 Main.


China's Alibaba opens US shopping website

People walk past the entrance to e-commerce giant Alibaba's headquarters in Hangzhou, in China's Zhejiang province on May 7, 2014

11 Main opened on a beta, or test, basis for consumers and is invitation-only in terms of the merchants it features, the site said in a statement.

The site said it offers "a wide range of products, including one-of-a-kind items, not available at mass merchants and other large e-commerce sites."

"At 11 Main, we're passionate about the shops we invite and helping them grow," said Mike Effle, president and general manager of 11 Main.

We're constantly introducing new shop owners who represent the diversity of Main Street and featuring their new, amazing products in a beautifully designed experience."

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