China's Alibaba opens US shopping website
People walk past the entrance to e-commerce giant Alibaba's headquarters in Hangzhou, in China's Zhejiang province on May 7, 2014
11 Main opened on a beta, or test, basis for consumers and is invitation-only in terms of the merchants it features, the site said in a statement.
The site said it offers "a wide range of products, including one-of-a-kind items, not available at mass merchants and other large e-commerce sites."
"At 11 Main, we're passionate about the shops we invite and helping them grow," said Mike Effle, president and general manager of 11 Main.
We're constantly introducing new shop owners who represent the diversity of Main Street and featuring their new, amazing products in a beautifully designed experience."
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