iProperty.com Singapore shares Property Site Search H1 2011

Here’s a staggering statistic for you – property searches on iProperty.com.sg were conducted at a rate of one unique search every 6.79s from January to June 2011. Given that we have 24 hours, 1,440 mins and 86,400 seconds in a day, that is a huge amount of property searches conducted on Singapore’s No.1 property website.

Below, we would like to share with you some site search data with you which we have compiled from Google Analytics Site Search from Jan – Jun 2011. They can provide some insights into which are the most popular districts, what are the top keywords that you have searched, and which are the most searched new property development.

Top 10 Most Searched Districts – Jan to Jun 2011

District 15 (East Coast area) topped the chart as the most searched district on iProperty.com.sg, and a close second was the newer District 19 (North East area). District 9and District 10 didn’t come as a surprise to many in spite of their high average PSF, way above the national average PSF of all districts. Much sought-after luxury properties and condos can be found in D9 and D10, near the popular Orchard belt where famous retail shops and food are abundant. In terms of transaction volume, District 19 alone (ranked 2nd in this search result) had a total of 2,072 properties transacted in H1 2011.

Top 20 Most Searched Keywords (Condo) – Jan to Jun 2011

Icon came out top in the most searched keyword for condominiums on iProperty.com.sg. In the past 6 months, we saw Icon closing as high as S$1,981 psf. Some luxury properties, likeThe Sail @ Marina Bay and Citylights, did well in property search. In mature estates, condominiums like The Esta, Parc Oasis, Parc Vista, Lakeshore and The Centris witnessed some high search volume with their proximity to schools, MRT and other amenities. This bears witness to the continued popularity of condominiums in mature estates.

Top 10 Most Searched Keywords (New Developments) – Jan to Jun 2011

It is a close battle for search volume among some of the new property developments in January to June 2011, with Waterfront Gold topping the chart. From freehold SOHO-style condo in The Cape and designer condo near Mount Faber in Skyline Residences, to The Minton found near schools and MRT to The Greenwich near the Ang Mo Kio business cluster, these new condos share the limelight with other popular condos found close to the Orchard belt – The Vermont on Cairnhill, Skyline@Orchard Boulevard and The Orchard Grove.

Other non-condo names keywords that property buyers and investors are looking for when they are searching for their ideal home or investment property on iProperty.com.sg include:
Studio, Shophouse, HDB, MRT, Freehold, Condo and Penthouse