Updated: 07/19/2012 00:00

70 Percent of Phase 1 sold at HAUS@SERANGOON GARDEN weekend preview

The bar for landed living has been set a notch higher as City Developments Limited (CDL) and joint v...


The bar for landedliving has been set a notch higher as City Developments Limited (CDL) and jointventure partner Hong Realty (Private) Limited unveiled its latestdevelopment, HAUS@SERANGOON GARDEN during the weekend. The well-lovedSerangoon Gardensresidential enclave, long known for its quaint andtranquil surroundings, will house 97 terraceswhich offer homeowners thethings that matter most %E2%80%93 luxury, space and convenience.

Expat Guides

At theweekendpreview, 28 out of 40 units launched (70%) in Phase 1 were sold. Prices beginfromS$2.4 million for a 1,615 sq ft land intermediate terrace unit, andstart from S$2.8 million for a2,284 sq ft land corner terrace. The profileof buyers comprised mainly professionals %E2%80%93 75%were aged 45 and above,while the rest were in their mid-30s to 40s. About 40% of thebuyersalready reside in the vicinity presently.

With landed housingspace becoming increasingly rare, and even more so in well-establishedneighbourhoods,HAUS@SERANGOON GARDEN is set to attract those who value thecentricity andprestige of living in charming Serangoon Gardens. Within the grounds of thisexclusive estate, a serene atmosphere awaits as the roads areflanked withlush landscaping to create a picture-perfect welcome. Comprising 18 cornerand79 intermediate terraces, all houses at HAUS@SERANGOON GARDEN aretwo-storeys highwith an attic and basement. Personalization is the key atthis unique development and buyersare spoilt for choice. They can selectfromtwo architectural facades: Zen Haus andCosmopolitan Haus. Theformer offers a pristine and minimalist outlook while the latter isunderstatedlychic. Most homebuyers can customize their front porch into a garden, or opttoturn it into parking space for two cars. Select corner terraces willalso have pool facilities.

Each terrace isgenerously proportioned, affording homeowners the luxury of expansivespacewith high ceilings. The houses comprise five good-sized bedrooms mostly withen-suitebathrooms; a family/entertainment area which can be converted toa personal home theatre,library or home office; spacious, seamless livingand dining room space; as well as an openriser staircase that allows naturallight to permeate through. In addition, the highlight of theattic levelis the open roof terrace, where homeowners can either relax in the privacy oftheirown jacuzzi or transform this space into an outdoor extension of thefamily area to hostgatherings and private parties.

All the houses areoriented in a North-South direction optimised for exposure to breeze. Luxe homefittings and sleek finishes from Hansgrohe and Duravit; together with afully-equippeddry and wet kitchen decked out in appliances like a winechiller, dishwasher and refrigerator from trusted brands likeBosch and Mitsubishi, complete the unrivalled luxury livingexperienceof HAUS@SERANGOON GARDEN.

In terms of convenience,the development is situated close by malls such as nex, as well asSerangoonGarden Circus, and Ang Mo Kio and Bishan Town Centres %E2%80%93 all of which offeranarray of amenities. The CTE is also easily accessible, and itis well serviced by publictransport, being located nearby LorongChuan MRT on the Circle Line, Serangoon MRT onthe Circle and North-EastLines and Serangoon Bus interchange. Strategically located in the vicinity arealso popular schools such as CHIJ Our Lady of GoodCounsel, RosythSchool, Kuo Chuan Presbyterian Secondary School and Nanyang Junior College.International institutions like the Australian International School, StamfordAmericanInternational School and Lycée Français de Singapour arealso within close proximity,bolstering the attractiveness ofHAUS@SERANGOON GARDEN with foreigners and raisingits rental potential

CDL is familiar with theSerangoon Gardens area, having launched Goldenhill Villas, afreeholdterraced-housing development in 2004. This highly sought after neighbourhood enclavehas also seen a steady appreciation in prices over time.

Besides promising to bea quality landed home, HAUS@SERANGOON GARDEN also hasthe honour of beingthe first ever landed housing estate in Singapore to win the top-tier Buildingand Construction Authority (BCA) Green Mark Platinum award.Designed withenvironmental sustainability as a key consideration, the developmentextensivelyuses both passive and active green building approaches to ensure acomprehensivesustainable design from the onset. The result of this means home owners ofHAUS@SERANGOONGARDEN %E2%80%93 depending on individual lifestyle and utility usagepatterns %E2%80%93stand to achieve up to 40% utility savings for each typical terrace house.

Everyunit comeswith a 1 kilowatt-peak photovoltaic (PV) system installed on its roof.Thisgenerates solar power that off-sets the grid electricity consumed byappliances such as therefrigerator provided in each house. In support ofthe Singapore Government%E2%80%99s initiatives forgreen transport to reducecarbon emissions, and to cater for an anticipated demand inElectricVehicles (EV), each house will also come equipped with a socket outlet suitableforEV charging.

Mr Chia Ngiang Hong,CDL%E2%80%99s Group General Manager, said: “Landed housing space isbecomingincreasingly scarce; even more so in mature estates such as the popularSerangoonGardens residential enclave. Buyers recognise that HAUS@SERANGOONGARDENis not only attractive in terms of its location and convenience, but also inthetastefully finished branded interiors and choices for personalpreferences that cater todifferent lifestyles. We are not just buildinganother development, but are looking to raise the bar to redefine the charmsand joys of landed living.”

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About City Developments Limited (CDL)

Singapore%E2%80%99s property pioneer since 1963, City Developments Limited (CDL) is a Singapore listed international property and hotel conglomerate involved in real estate development and investment, hotel ownership and management, facilities management and the provision of hospitality solutions.


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